Welcome to MFAB ProductionsDigital Media Marketing Mix
There has been a great deal of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any business to advertise and in many cases it has been one of the most successful ways to increase name and brand recognition. So what is video marketing and how can in help any sized business to successfully market their products and services?
Video marketing is the result of both technological advances and the rise of social media and video sharing networks. Essentially, a business creates a short video based on their company and then uses a variety of social media outlets and network sharing websites to get as many online viewers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Many companies have had a great deal of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online viewers and gets them to share it with their friends.
Video marketing is an easy way for a business to inform potential customers about the company. These videos can be used to tell the company’s story, tell viewers about the company’s mission and core values, explain a bit about the people behind the company, display the company’s good deeds and charity contributions or to showcase the business’s product or service. If created with quality content and made to be engaging to online viewers, a short and simple video could end up receiving millions of online hits. This can vastly increase the business’s product awareness or brand recognition, a concept that can be directly translated into revenue.
Since producing videos is inexpensive, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for many businesses.
There is no doubt that a video marketing campaign can increase awareness of a company and promote a band of loyal followers, but a properly run strategy can also increase a businessís search-ability. Every company wants their website to be listed at the top of search engine results pages and video marketing SEO practices can help get any businessís webpage ranked in the top 10.
Many studies of online user activity show that the vast majority of people use a major search engine like Google or Bing to find what they are looking for. Studies also indicate that most online viewers will only click on the top 10 results returned by a search engine, or results listed on the first page. This means that in order to be found by the most amounts of potential customers a business must find a way to get their website in the top search engine rankings. Videos represent a great way to accomplish this. Video SEO practices not only increase a websiteís relevancy in the eyes of search engines, but videos are more attractive to viewers than traditional text webpages are. In fact, studies have shown that more online viewers will click on a video result listed in the 6th or 7th position on a search engineís result page over a traditional text result ranked number 1 or 2.
Video SEO practices include utilizing targeted keywords and including the words in the meta data. This is because most people will type these words into a search engine if they want to see a specific topic on video. How the video is named, what keywords are included in the title, meta tags, meta descriptions and its URL address can also influence how the video will be ranked by search engines. Incorporating some video SEO techniques into any video marketing strategy will guarantee more online viewership.
Video marketing represents one of the most commonly used advertising strategies in today’s social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards typically come in the form of customer awareness. So how can a video marketing campaign increase a business’s awareness in the eyes of potential customers?
Millions of people utilize online tools like social media websites and video sharing networks every day. This makes these online sites very useful marketing tools for companies looking to access an unlimited number of potential viewers. One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company’s name. By directly engaging viewers by getting them to view a video and then share it with their friends, a business can increase their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and revenue down the road.
Not only does a video marketing campaign increase the public’s awareness of a specific business, it also provides an easy way for business’s to track how well their campaign is working. Video marketing can be a very effective tool for gauging what techniques are grabbing the attention of certain viewers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy. Finally, a properly executed video marketing strategy will vastly increase a company’s search engine rankings if video SEO practices are used. This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers.
Building a website with no outside links back to it (backlinks) is like building a hotel in the middle of a swamp with no roads in or out. In other words if you build it NO ONE IS COMING! Don’t spend lot’s of your precious time designing and developing a website with out first considering who it’s for and how you will reach them. On the internet that usually means “What keywords will your target audience be using?” What does your intended audience type into google to search for what they need? I have another blog post for that!
Search engine optimization (SEO) is a complicated game and the playing field is constantly changing. Once you have your website optimized, with all the right keywords, a logical next step is creating some quality back links for yourself to help get your site indexed. Social Bookmarking sites are definitely one of the best ways to do this. This is a great place to start!
Popular Social Bookmarking Sites:
Here’s what to do:
- Sign up for these social bookmarking sites if you haven’t already!
- Fill out the profile sections for each account! Many of these social bookmarking sites will have a place you can share your website link in the profile section. Do that!
- Share your website to the social bookmarking community! (HINT – On Facebook it’s called posting, On Pinterest its called pinning, StumbleUpon calls it adding a page, Twitter calls it making a tweet)
You’ve just created great back links to your website! Google will index them soon to boost your rank and improve your visibility!
* For huge bonus points with google remain active on these sites! You created the profile. Check back in every once in a while and engage with the community. That will make a BIG difference in how google ranks you! I’ve found using these sites helps me stay sharp because I’m always learning important information in my fields of interest.
The best way to monetize your Youtube channel is with Youtube advertisements and affiliate marketing. As a content creator your not taking full advantage of the Youtube platform until you do both. I’ve been doing a ton of research lately and I’m happy to share some of my leads.
The first step to take is monetizing your Youtube account. It’s the easiest way to start earning revenue for your videos just for authorizing the presence of advertisements on your content. If you haven’t already done this your missing out. Get your piece of the pie! Here’s a link to the correct help article to help you set up monetization: Set up monetization.
Next you want to think about the purpose of your Youtube channel again. Why are your subscribers there? What problems might they have? What are they interested in buying? I’m talking about finding some products you can sell on Youtube with affiliate marketing. You can earn commission by promoting other peoples products! Find a product you like and one that might be great for your subscribers then turn a profit for every sale you help make. I’ll share some great links to get you started.
Make extra money with your Youtube videos!
Get educated about affiliate marketing at Affiliorama – for free: https://www.affilorama.com
Find product launches on these sites:
Affiliate product reviews generate passive income!
Maybe you have always just marketed your own products and services in the past. Or maybe your new to marketing in general. But as you learn more about marketing and develop useful skills, it’s only natural to want to put them to more use! If you have a Youtube channel your developing marketable skills. It’s easy to take the next step like I have done. The sky’s the limit from here!
Here’s an example of what I’m doing with affiliate marketing. TextDeliver is a great product serving MFAB Productions niche that could be extremely useful to my subscribers!